Altars in the Sea
November 1-15, 2025
3-day immersive experience
Cabo San Lucas
Cabo San Lucas Marina
Land and Sea
Nautical and cultural activities
What is the
Nautical Festival
"Altars in the Sea"?
- A unique festival in Mexico that combines the traditions of Día de Muertos with a grand parade of decorated boats.
- It takes place in Cabo San Lucas, an iconic tourist destination.
- It features cultural activities on both land and sea: parades, shows, gastronomy, art, contests, and much more.
- A bridge between tourists, locals, and brands that want to immerse themselves in Mexico’s rich culture in an innovative way.
Why participate?
- Multisensory Experience
A platform for brands to create and share a multisensory and emotional experience. - High Tourist Traffic
Brand integration in high-traffic tourist areas, activities, and boats. - Authentic Storytelling
An opportunity to connect with the audience through an authentic and emotional narrative.
Actividades
On Land
• Activity circuit: 10 themed walkways with art, music, contests, stages, commercial booths, and gastronomic experiences. • "Paper Boats" as branded photo opportunities along the entire marina shoreline. • Altar contests, exhibitions of indigenous communities, brand activations, and Catrina catwalks. • Commercial zones divided by theme (handicrafts, gastronomy, general sales, etc.).
At Sea
• Nautical parade with decorated boats, living Catrinas, mermaids, paddleboards, and live shows. • Each boat decorated and customized by brands. • Guest experience includes gastronomy, mixology, shows, and gift kits.
Sponsorship Opportunities
Full package or individual booking
Media covering the event and visitor profile
WE ELEVATE BRANDS, CREATE CONNECTIONS, TRANSFORM STORIES
It’s the perfect opportunity to create an authentic emotional connection with your audience in a vibrant, natural environment full of memorable experiences.
Impact Areas
Over 10 million annual impressions
By millions of people
The brand will have presence throughout the entire event.
Families from socioeconomic levels A+, A, B+, B, and C+
Los Cabos, Baja California